Cardiff is a city with plenty of energy.
From the roar of a packed ice hockey arena to the buzz of a busy food spot, there is always something bringing people together.
Now, two Cardiff brands are bringing their own kind of energy together.
Cardiff Devils and Three Flames Nashville are joining forces, combining the intensity of ice hockey with the bold flavour of Nashville-style hot chicken.
At first, the two brands might seem completely different.
One is on ice.
One is on fire.
But that difference is exactly what makes the partnership work.
One Is on Ice. One Is on Fire.
The Cardiff Devils and Three Flames Nashville come from two different worlds, but they share something important.
Both brands are bold.
The Cardiff Devils represent speed, intensity, competition and the excitement of live ice hockey. Their brand is built around the energy of the game and the passionate community that surrounds it.
Three Flames brings that same energy into food.
Its brand is all about Nashville fire in Cardiff, from crispy chicken and stacked smash burgers to house sauces and a heat ladder that takes customers from Spark to 3rd Degree.
The result is a partnership that feels bigger than two businesses simply working together.
It is a meeting of two distinctive identities.
Ice meets fire.
Two Strong Brands, One Shared Energy
A good partnership is not just about putting two logos next to each other.
It is about finding the connection between what two brands represent.
For Cardiff Devils, that connection comes through the experience.
A Devils match is about more than the action on the ice. It is about the atmosphere, the supporters, the excitement and the moments shared with the people around you.
Three Flames has a similar approach to food.
It is not trying to be another ordinary takeaway.
The brand has created an experience around its food, from choosing your heat level to getting that signature crunch and finishing with its house sauces.
Both brands have personality.
Both brands want to create memorable experiences.
And both have a strong connection to Cardiff.
Three Flames: Nashville Fire in Cardiff
Three Flames Nashville was created by three brothers with a simple idea: bring their own take on Nashville-style food to Cardiff.
The brand’s identity is built around bold flavour, crispy chicken and serious heat.
Its chicken is brined for 8-12 hours and double-dredged to create its signature crunch. The menu also includes stacked smash burgers, seasoned sides and house sauces.
And then there is the heat.
Customers can choose between four levels:
Spark for mild, flavour-first heat.
Blaze for a medium kick.
Inferno for those who want things hot.
And 3rd Degree for a serious burn.
That clear personality is a big part of what makes Three Flames stand out.
It does not hide from its identity.
It turns the heat up.
Cardiff Devils: Energy on the Ice
The Cardiff Devils bring a completely different kind of intensity.
Professional ice hockey is fast, physical and full of energy. The Cardiff Devils have built a strong identity around that experience, creating a team and match-day environment that brings fans together.
The excitement does not stop when the puck drops.
The atmosphere around a game is part of what makes the Devils experience special.
That is where Three Flames fits in.
Through the partnership, Three Flames becomes part of the Cardiff Devils’ match-day experience as a fan activation partner, bringing its own personality and energy to fans during period breaks.
It gives supporters another way to interact with a local Cardiff brand while enjoying the atmosphere of the game.
When Branding Becomes the Connection
There is something interesting about putting these two brands side by side.
The Cardiff Devils are associated with ice, speed, intensity and competition.
Three Flames is associated with fire, heat, flavour and boldness.
Visually and conceptually, they create a natural contrast.
Cold and hot.
Ice and fire.
Hockey and hot chicken.
But underneath that contrast is a similar attitude.
Neither brand is trying to be quiet.
Both have a strong visual personality.
Both are designed to create an emotional reaction.
And both understand that a strong brand is about more than a logo.
It is about how people experience it.
More Than a Partnership
The Cardiff Devils x Three Flames relationship is therefore more than a traditional sponsorship.
It brings together two brands that understand their audiences and know what they want to create.
For the Cardiff Devils, it adds another local experience to match day.
For Three Flames, it gives the brand an opportunity to take its identity beyond its restaurant in Cathays and connect with an even wider Cardiff audience.
Most importantly, it feels authentic.
Both brands are rooted in Cardiff.
Both are built around strong communities.
And both have created experiences that encourage people to come together.
Bringing More Heat to Match Day
Match day is about creating memories.
Fans arrive for the hockey, but the full experience is made up of everything happening around the game.
The atmosphere.
The entertainment.
The people.
The moments between periods.
Three Flames adds its own flavour to that environment through its fan activation partnership with the Cardiff Devils.
It is a simple idea, but a strong one.
Bring the fire of Three Flames into the energy of the Devils.
Cardiff, Meet Your New Match-Day Combination
For people who already know Three Flames, the partnership is another opportunity to experience the brand in a new environment.
For Cardiff Devils fans, it is a chance to discover a local food brand with a very different personality.
And for people discovering both brands for the first time, the partnership tells a bigger story about Cardiff itself.
A city where sport and food can come together.
A city where established teams and growing local businesses can share the same audience.
A city with plenty of energy.
Visit Three Flames in Cardiff
Three Flames Nashville is based in Cathays, Cardiff, at the rear of 98 Crwys Road.
The restaurant is open daily from 4:00 PM until sold out.
Customers can choose from Nashville-style crispy chicken, smash burgers, sides and house sauces, with four different heat levels to choose from.
Whether you are looking for a mild Spark or ready to take on 3rd Degree, there is a heat level for you.
The Vision Behind Three Flames x Cardiff Devils
At the heart of this partnership is a simple idea.
Different brands can create something stronger when their identities complement each other.
The Cardiff Devils bring the ice.
Three Flames brings the fire.
The Devils bring speed and competition.
Three Flames brings flavour and heat.
But both bring energy, personality and a desire to create memorable experiences.
That is what makes this partnership stand out.
It is not about making the two brands look the same.
It is about putting two strong identities side by side and letting the contrast become part of the story.
One Is on Ice. One Is on Fire.
The Cardiff Devils and Three Flames Nashville may operate in completely different spaces, but their partnership shows just how well those worlds can work together.
One is on ice.
One is on fire.
And when they come together, Cardiff gets something that is a little more exciting, a little more unexpected and a lot more memorable.
Cardiff Devils x Three Flames Nashville.
Where ice meets fire.
